The puffed food processing industry is a gradually mature industry. Some large, well-known companies have established their own brands and dominated the world. They have certain advantages in capital, production, research and development, and sales. Understand and understand the degree of competition thoroughly, and are in a favorable position in the competition. Small and medium-sized enterprises and individual enterprises also have certain advantages in regional markets and small and medium-sized cities. Their advantage lies in the separation of markets to create for the middle and low-end wholesale markets. Or squeeze a piece of the market, because this consumer group is still very large.
4. The profit margin is still large
Puffed food is a product that changes quickly in variety and color. Despite the fierce market competition, due to the simple equipment investment of puffed food processing, low cost of raw materials and low production costs, it still attracts many investors to join the industry. They through product innovation , Marketing innovation, management innovation and other means to obtain maximum profits.
2. Development direction of puffed food
In the early 1990s, the State Council and the Light Industry Council successively emphasized that my country should form a complete and reasonable modern food industry system as soon as possible, and increase the proportion of processed food in the diet. Focus on the development of "nutrition, health care, intelligence, and prolonging" maternal and child food , Student food, elderly food, health food. Develop a series of convenience foods and fast foods, give full play to the role of science and technology, and strive to increase the conversion cost and production efficiency of resources in accordance with the development direction of high yield, quality and efficiency.
The characteristics of puffed food itself determine that it is a popular enjoyment and the positioning of snack food. Tasty, convenience, nutrition, and low price are its development direction. At present, puffed snack foods have entered a period of qualitative growth from volume growth. In the face of puffed snack foods Fierce market competition, the life cycle of products is shortening, consumer psychology is becoming more mature, and there are new requirements for the flavor, effective ingredients and nutritional value of puffed food.
1. Market segments highlight individuality
Snack foods are considered to be 21 actual hot products in the market. Therefore, in addition to adding flavors, beautifying packaging, changing shapes, and developing health functions during product development, "segmented formulas" and "blocked formulas" should be designed according to the needs of different consumer groups. Different nutritional values, eating methods, and flavor characteristics of middle-aged and elderly people, young people, students, infants, office workers, tourists, bar people, households, etc., pursue clear puffed snack foods.
2. Rich variety to enhance flavor
At present, the flavors of puffed snack food seasonings include more than 300 varieties of fruit flavors, nut flavors, vegetable flavors, seafood flavors, meat flavors, milk flavors, and comprehensive seven dozen series. The combination of external, internal, external and internal adjustments Different adding methods can make the puffed food have good first fragrance, full aftertaste, and more lifelike.
Nowadays, people can see a large number of various types of puffed food in the market anywhere. It is precisely because of the vigorous development of the puffed food industry that has promoted the prosperity of the puffing machinery market. Friends are welcome to join the puffed food industry, Jinan reno Machinery Co., Ltd. will provide you with the most professional extruded machinery and be your most powerful guarantee!